What to expect
As a product designer, most of the work I do never is seen in public. Assets such as Business Model Canvases, Value Proposition Canvases, Empathy Maps, Culture Maps, User (Customer) Journey Maps, Personas, Wireframes, Mockups, UI Components and Prototypes will always remain the exclusive property of my clients.
In this portfolio, I focus on my broad experience over many years. My workflows, methods, processes and the challenges faced by each of the many project I have had the privilege to work on.
I have amassed over 20 years experience of designing products from the physical such as interior design, furniture and physical products. To the digital world of branding, animation, graphic design, web design, web applications design and mobile applications.
I continue to expand my knowledge, tools and experience in the innovative sector of User Experience and Product Design.
Polymatica
Senior UX Designer2018
Data Science Web Application
BigData / Machine Learning / Data Visualization
A global leader in data visualization for data scientists.

Chopit
Chief Product Officer2017
Mobile and web application (Deseased)
Chopit was a mobile and web application where users could find thousands of products from the retail stores around them.
A window for merchants and retailers to engage shoppers, promote products and compete with the larger retail chains.